Radio City 91.1FM completes 11 years

Mumbai: Radio City 91.1FM completes 11 years on the 3rd of July. To commemorate the 11th Anniversary, Radio City announces its brand new offering- Naye daur ki nayi dhun….Freedom Radio!

‘Freedom Radio’ is India’s first dedicated web radio for Indie music only on PlanetRadiocity.com. ‘Freedom Radio’ will showcase independent artists from across genres like dub-step, electronica, folk, rock, sufi ,expressing themselves in diverse languages like Assamese, Malayalam, Bengali , Punjabi apart from Hindi & English and attempts to be a platform that supports exciting talent across the country. ‘Freedom Radio’ provides the new, un-tapped music created by and for the new generation that is on the lookout for fresh Indie music.

‘Freedom Radio’ was ushered in by celebrating the ‘Freedom Hour’ on 3rd July. Between 10 am and 11 am, Radio City brought in ‘5 bands across 5 towns’ to perform simultaneously for the first time on Indian Radio to announce the launch of ‘Freedom Radio’.

‘Freedom hour’ had live performances by bands as diverse as Aks, Highway 61, Tatva Kundalini, Pratigya, Dedh Inch Upar & singers such as Kavita Seth, Akashdeep Gogoi, Sanjeev Thomas & Harsha Iyer. ‘Freedom Radio’ theme song ‘Hum Sab Hai Yahaan’, a collaborative composition of independent artists & bands set the perfect mood for the launch.

Elaborating on the launch, Ms Apurva Purohit, CEO, Radio City 91.1 FM said, “As thought leaders we had to give something really refreshing and new to the audience who have supported us for 11 years. India is blessed with diverse and rich repertoire of original music and sound. Lot of these brilliant musicians do not get the platform they eserve and therefore the music never reaches the connoisseurs. On the occasion of our 11th anniversary, we at Radio City give these Indie artists a dedicated platform by launching ‘Freedom Radio’ on planetradiocity.com. This web radio stream is a dedicated channel that offers original Indie music to Indians across the globe. We hope the young audiences who are on the lookout for fresh sound find our offering satiating their need.”

Reflecting the spirit of ‘Freedom Radio’, Ms. Rachna Kanwar, SVP & Business Head- Digital Media and New Business said, “PlanetRadiocity has always endeavored to offer new and unique experiences to its listeners. ‘Freedom Radio’ symbolizes freedom of choice; to be able to listen to various genres and to go beyond film music. In our journey to take ‘Freedom Radio’ to our listeners, we have associated with some of the most talented Indian artists across the globe. We are thankful and thrilled to receive their support. PlanetRadiocity.com is geared up for more such offerings to be launched this year that will cement its positioning as the ultimate Radio and Music destination for music lovers.”

‘Freedom Radio’ is a step ahead from the recently launched ‘Non-stop Indipop’ radio on PlanetRadiocity that has featured hugely popular artists like Lucky Ali and Mohit Chauhan. This new launch is sure to make it to the top favorite list of the ardent music lover with its freshness and immense talent inventory.

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