Radio City 91.1 FM launches ‘Phir Mile Sur’

Mumbai:Circa 15th Aug, 1986, “Mile Sure Mera Tumhara” The iconic song was premiered on Doordarshan and instantly became India’s beloved melody. It featured many national icons of the time, including, Amitabh Bachchan, Kapil Dev, Pandit Bhimsen Joshi, Kamal Hassan, Balamurlikrishna, Lata Mangeshkar, Prakash Padukone, just to a name a few. “Mile Sur Mera Tumhara” showcased the diversity of India to establish its message of unity. The song captivated and enthralled every Indian. This Song of India now gets re-created after 22 years with Radio City 91.1 FM partnering Zoom, to bring this EXCLUSIVELY on-air across its entire network.

Phir Mile Sur was appropriately launched on the eve of Republic Day, at a grand event at the Taj Land’s End, Mumbai. The film was released at the hands of Guest of Honor and legendary cine-star Mr Amitabh Bachchan as well as amongst celebrities and dignitaries who have partnered or participated in the making of the magnum opus.

More than 60 of India’s icons have lent their support to this initiative which has taken almost a year to create. It took more than 60 days of on-location shoot, across 15 cities of India, 30 days of post production, 20 of India’s biggest superstars, 12 of India’s best musicians, 13 of India’s best singers and dancers, 12 of India’s most renowned sports person to create this magnum opus. Listen to each of these artistes only on Radio City 91.1 FM, as they speak about the making of the video and being part of history.

Speaking on their association with the project Rana Barua EVP and National Head Programming and Marketing says, Radio City has always been a people’s radio station and we strongly believe in our nation’s values. Mile Sur Mera Tumhara has been an iconic national song for over 22 years, driving unity amidst diversity and it’s an honour for us to help recreate the same magic once again with its resounding tune played exclusively on Radio City 91.1FM.”

A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners. Aggressively looking at spreading the Radio City experience to new markets across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for discerning audiences.

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