Radio City 91.1 FM launches ‘City of Tales’ initiative

Mumbai: After capturing the hearts of millions of listeners across 20 cities, Radio City 91.1 FM, is embarking on an endeavor to rejuvenate the age old tradition of storytelling. ‘City of Tales’ is Radio City 91.1 FM’s foray into the Audio Book segment to enrich and entertain young minds in association with the leading publisher of children’s books, BPI India.

India today is witness to a growing number of nuclear families. With parents pressed for time, the art of telling bed time stories is dying. ‘City Of Tales’ seeks to fill this gap with wondrous tales about India’s fables , its glorious past and through the art of storytelling helps children imbibe moral values which they earlier learnt through the stories their grandparents told them . Also, the audio format of these books allows for ‘anytime listening’ – on the go or at home.

The first two releases of ‘City of Tales’ are Folk Tales and Animal Wisdom. Each title comprises of 5 stories and each story is about 8-10 minutes. The titles are available in Hindi and English. Interesting factoids help children improve vocabulary and general knowledge. The activity books available additionally will provide children with engaging and intelligent activities to help develop their minds .

‘City Of Tales’ is available in an attractive box containing an audio CD with the stories, activity books based on the stories and colour sketch pens making it an ideal gifting option.

Commenting on the new initiative Apurva Purohit, CEO, Radio City 91.1FM says, “Radio City’s extension in this segment only seemed logical as our association with the art of entertainment through audio is over a decade old. We couldn’t think of anyone better than BPI India to partner with, since they specialize in publishing children’s books. Stories will always be stories, both educating and exciting, but the means by which storytellers reach their audience will keep changing with time. With Audio books our goal is to entertain and engage children through the old storytelling method, but in a new medium. Indian stories have always passed from generation to generation in the audio format – earlier through sages and wise men talking to their disciples and students and later through grandparents and parents telling us bedtime tales. These books are yet another devise to impart Indian folklore to the next generation.

Commenting on the association with Radio City, Sunil Patki, Managing Director- BPI India says, “In the last 3-4 years, BPI India has progressively made a distinct mark in Children’s Books publishing. Our creative, exciting & educational product basket is a mix of licensed & indigenous products. Associating with leading brands, to generate products acceptable to the market, has been one of the key strategies at BPI. It’s our privilege to Partner with Radio City who has an edge in audio over the years. This partnership gives BPI India its first set of audio products.”

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