Radio City 91.1FM, India’s first and leading FM radio sweeps away gold and silver laurels at ‘Big Bang’ awards hosted by Ad Club, Bangalore. Radio City won awards under radio spots (services) category; gold for its ‘Bari Bakwass’ campaign – humour based on daily topical news; a silver medal for Radio City Bus jingle, an on ground activity for the Double Decker bus going to different locations in Bangalore and also a silver for the show promo of ‘City Maathu’ – created for comedy boss Komal for his first stint as RJ on Radio City.
‘Big Bang awards’ was initiated for the Bangalore ad fraternity in 1987. A national awards property that recognizes and rewards the best of creativity in all forms of advertising and is immensely popular amongst the fraternity.
In recognition of excellence and consistent high performance of Radio City, Apurva Purohit, CEO 91.1FM says, “We are very happy to have won at the Big Bang Awards. This is a huge encouragement for us and I am sure the creative team at Radio City will continue to deliver good work”.
A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners. Aggressively looking at spreading the Radio City experience across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for premium audiences.