Radio City 3rd most popular FM station in Chennai

March 9, 2012 7:14 pm0 commentsViews: 60

Chennai :The Indian Readership Survey (IRS) results confirm Radio City 91.1 FM as the 3rd most popular and the fastest growing FM station in Chennai.

Despite de-growth in the category, Radio City 91.1 FM has bucked the trend and shown steady growth in Chennai markets. Radio City is the most loved radio station in Chennai because it truly understands the pulse of Chennai and its want for music with fine taste. It is the only radio station that plays best Tamil music to suit the tastes of its listeners. With the right mix of vibrant RJ’s, good music and
consumer – engaging properties, Radio City today is successful in captivating the hearts of its listeners.

We truly believe in bringing to our listeners entertaining and intriguing on-air shows that are programmed in sync with the tastes and tradition of the city. Various segments are created keeping in mind the culture of Chennai. The only thing that remains constant is Radio City’s expertise in content integration and music innovation.

Radio City has always associated with unique and fun ways of entertaining their audience as listeners appeal to humorous content. To entertain the listeners to the utmost, fun properties like Sirupu Don and Ragasiya Police Badava Gopi are introduced. Radio City’s Siripu Don is a one of its kind talent hunt for the wittiest Tamil Radio Jockey who can rock Chennai.Over 1000 aspirants from Chennai had participated for the hunt. Our brand new segment featuring Ragasiya Police Badava Gopi 911 is a talk show that solves social issues in a hilarious way.

Our marquee property, Gully Premiere League (GPL) became a huge rage across Chennai. The popularity of the league soared so high that we received the Golden Mikes Radio Award for this innovative property.

We believe that Chennai is a treasure trove of musical talent. The Radio City Super Singer contest gave a chance for budding singers to enthrall millions of listeners and win their ticket to fame and fortune. With a mission to discover the definitive, melodious and soulful voice of Chennai, Radio City Super Singer achieved phenomenal success with a whopping 3000 entries,

Radio City gives listeners a chance to get up, close and personal with their favorite stars with properties like Blue Carpet, music launches and birthday celebrations of various celebrities. Adding another feather to our cap, we introduced the Blue Carpet where our Chennai listeners enjoyed special screenings of the much awaited movies in various leading multiplexes and single screen theatres. For the first time for any activity in Chennai, more than 2000 tickets were given away to listeners per screening. The theatre was abuzz with socialites, actors and valued listeners who attended the movie screening hosted by Radio City 91.1 FM.

Commenting on these initiatives, Ms. Apurva Purohit, CEO, Radio City 91.1FM said, “We are extremely delighted and overwhelmed with the love and appreciation we have been receiving from our Chennai listeners. It has been heartening to see the tremendous response from our listeners to all our campaigns. I think consistent hard work, keeping a check on the pulse of consumers’ needs and a strong heritage brand, are the drivers which have worked in our favor. We are sure that with a mix of good music and innovative content, we will only see a further improvement.”

According to the results of the IRS rankings as per IRS Q4 – 2011, Radio City shows the highest growth across top 3 players in Chennai inspite of a dip in the category.

Radio City’s extensive consumer research and continuous innovations have resulted in building greater affinity in the consumer’s mind. With the recent increase in listenership, the offerings and innovations will continue to increase. Radio City’s spirit of fun and entertainment forms the crux of its success.



Most Popular FM Stations in Chennai



Radio Stations Reach (000s) Ranking

Suryan FM (93.5) 1837 Rank 1

Radio Mirchi (98.3) 1282 Rank 2

Radio City (91.1) 356 Rank 3

Aahaa FM (91.9) 331 Rank 4

Radio One (94.3) 312 Rank 5

Big FM (92.7) 255 Rank 6

Hello FM (106.4) 245 Rank 7

Leave a Reply