Synergy Media Entertainment Limited’s radio brand 94.3 MY FM has appointed R K Swamy BBDO as the new creative agency which will take the brand further in the coming days. R K Swamy BBDO has won the account after a competitive pitch which included the likes of incumbent agency Grey Worldwide, FCB Ulka and InnoceanWorldwide.
“We are quite thrilled given that 94.3 MY FM is a very exciting business. The domain of Radio is quite dynamic and challenging and we are confident that good creative work can be done here. We have experienced spirited energy and enthusiasm emanating from both parties and we are happy to be taking on creative responsibilities of MY FM which is a very vibrant and exciting brand ,” Sunil Kukreti , VP, RK Swamy BBDO, said.
One of the most exciting and the fastest growing brands in the radio space, 94.3 MY FM is the radio station of Synergy Media Entertainment Limited, SMEL. Launched after an extensive research, 94.3 MY FM Dil Se! caters to the local flavor of the people and aims at becoming the voice of the Indian masses. Spread across the 7 states of Rajasthan, Haryana, Punjab, Gujarat, Maharashtra, Madhya Pradesh and Chattisgarh, MY FM is available in Jaipur, Jodhpur, Chandigarh, Bhopal, Jalandhar, Ahmedabad, Surat, Udaipur, Gwalior, Indore, Ajmer, Amritsar, Bilaspur, Nagpur, Raipur, Kota and Jabalpur.
“We are happy to welcome R K Swamy BBDO, who will handle the creative duties for MY FM and we are looking forward to their expert creative inputs. We are hopeful that this fresh venture will take our brand to newer heights. 94.3 MY FM has a fresh and young image and we would like to see some more exciting creative work happening here ,” Harrish M. Bhatia, COO – 94.3 MY FM (Synergy Media Entertainment Ltd.) said.