The new appointment sees Fan take on business leadership for Draftfcb Hong Kong clients including the Hong Kong Trade Development Council (HKTDC), Beiersdorf, Osim and New World Property.
Fan is previously a group account director at M&C Saatchi and she has also been in senior roles at Ogilvy & Mather and Leo Burnett.
“Queenie is a highly qualified and well-regarded executive,” said Lo. “Her background in senior creative agency roles and her vision for business and client success means she is the right talent for the creative and integrated campaigns we plan and manage for our clients.”
Fan, who joins Draftfcb Hong Kong’s senior management ranks, said the agency’s approach to communications was highly attractive. “Draftfcb places equal emphasis on creativity and accountability in all communications channels,” said Fan. “This focus is most attractive and I am looking forward to working with Iris and the team.”
Fan’s work has been recognised with awards including the Hong Kong EFFIE and HKMA/ TVB Awards for clients such as 1O1O, Yeung Gwong Local Cafe Lemon Tea and Elements.