Newly-formed Purple Spinach Communications, owned by Sandy Pinto, former Senior Vice-President at Ignitee, has joined hands with Niche Events & Promotions to form a collaboration, wherein Purple Spinach would handle all the creative work for Niche Events.
Speaking on the new collaboration, Sylvester Chaves, Owner, Niche Events, asserted, “Our endeavour has always been to provide multiple solutions with a focussed approach hence the collaboration adds value to our clients. We were on the lookout for the right partner to build on our strengths. And we have found that in Purple Spinach. Our core focus remains the same: events, activation and promotions. But what will give us that extra edge is the spark of creativity that Purple Spinach has.”
“Niche Events and Promotions will be the perfect foil for our holistic approach to communication. Be it in terms of offering 360 degree solutions to clients, contributing to the strategic output and even complementing our creative efforts. We look forward to what promises to be a dynamic relationship,” said Sandy Pinto, who had recently quit Ignitee to start Purple Spinach.
He added, “It’s a strategic tie up so it will move beyond revenue sharing to knowledge and talent. The idea is to leverage on each other’s core competencies.”
When asked on the road ahead, Pinto replied, “Right now we would be exploring possibilities within our existing clients and there are pitches which we are excited about working together as a team.”
Some brands that Niche has in its kitty include The Bayer Group of Companies in India, Tata Teleservices (Tata Indicom & Tata DoCoMo), Tata AIG Life, Siemens India, Force Motors (A Bajaj Group company), Roche Diagnostics India, Tata Steel Ltd., Nilkamal Plastics Ltd. (the furniture division), Sandoz India, DuPont India, Premier Automobiles, BOC India Ltd., Axis Bank, Ciba Specialty Chemicals, Star Cruises India, ICICI Bank, Dow Chemicals, Nirmal Lifestyle to name a few.
Currently Purple Spinach will be handling the creative mandate for some marketing led projects of ICICI Prudential Life Insurance, IPCA Laboratories, Elder Pharma to name a few.