Kuala Lumpur : Pulse Group PLC has announced the establishment of ‘Pulse Foundation’, a platform for its research community members of www.planet-pulse.com to pledge their redemption rewards towards a local or International charity of their choice.
The platform will be powered by ammado.com, a social media platform that supports companies with a seamless process of donating to charities worldwide online. Some of the charities that will benefit from this foundation are the Malaysian AIDS Foundation, WWF-Malaysia (World Wide Fund for Nature) and MAKNA (National Cancer Council Malaysia). For other regional markets, local charities have already been selected.
“The Pulse Foundation strengthens the Pulse Group’s commitment to society as a socially responsible corporate citizen, and we are pleased to allow our Planet Pulse members to also contribute with us to help those in need”, says Bob Chua, CEO of Pulse Group PLC.
“ammado is pleased that Pulse has chosen to work with us to benefit charities by empowering their research community members with the gift of giving” says Joeri Gianotten, Managing Director of ammado Asia Pacific.