Publicis won big at the recently held Rx Club Award in New York. Publics won Gold for its entry titled- ‘Diabetes anybody’s destiny’ and also won Silver for ‘Allergy leads to Asthma’. In addition to these awards, the team at Publicis won 6 more Awards of Excellence.
The Rx Club Awards is one of the most prestigious international awards that recognizes creativity in healthcare advertising.
Commenting on the awards, Mithun Roy, Executive Vice President & Branch Head, Publicis said, “The awards are a proof of the fact that the team here not just gives a fresh perspective to the therapy area but also brings a whole new way of looking at healthcare communications.”
Sanjeev Chopra, Vice President, Publicis stated, “For effective healthcare communications, there are two critical factors – first, an in-depth knowledge of the disease and its treatment and second, understanding of HCPs as consumers. The Publicis team has the dual advantage as it comprises of people with sound healthcare background coupled with communication experience.”
On the occasion, Tina Raj Kher, Associate Creative Director, Publicis, also added “We at Publicis have always discovered and enjoyed creative freedom within the confines of medical guidelines. We shall strive to continue celebrating this successful marriage of science and art.”
The Rx Club, New York, is judged by a reputed panel of renowned industry experts and is based solely on creativity. Like every year, this year’s judges’ panel also included leading creative resources from the global healthcare advertising industry including Ross Thomson, Gene Black, Grant King, Robin Shapiro and several others.