Paris: Publicis Groupe today announced it has signed an agreement to acquire a majority stake in one of India’s most respected communications agencies and the technology communications leader, 20:20 MEDIA, and in India’s first social media consulting firm, 2020Social. Subject to the approval of the Indian government’s Foreign Investment Promotion Board (FIPB), the acquired entities will become part of MS&LGroup, Publicis Groupe’s flagship PR and events network.
Founded in 1989, 20:20 MEDIA is recognized as one of India’s leading public relations firms overall and remains the leader in technology communications. 20:20 MEDIA employs more than 140 staff across its offices in Delhi, Mumbai, Bangalore, Chennai, Hyderabad and Pune. In 2009, 20:20 MEDIA was selected as the India PR agency of the year at the Indy’s Awards.
In addition to the rich capabilities of 20:20 MEDIA, the acquisition of 2020Social gives MS&LGroup clients access to India’s first social media consulting firm. 2020Social was founded in 2009 and focuses on strategy and advisory services for C-suite executives, marketers and PR directors, and provides technology development, campaign management and evaluation.
20:20 MEDIA and 2020Social will each operate independently alongside MS&LGroup’s existing multi-discipline communications agency in India, Hanmer MS&L, which maintains a top position in the India PR industry with more than 400 staff across eight offices.
The three agency operations will be united under the common MS&LGroup India brand and comprise the largest, most-awarded, and specialized PR and social media network in the country. The operations of each agency remain independent as distinct business units, but will be directed by a common India business strategy and Management Board. This board will be chaired by MS&LGroup Asia President Glenn Osaki, and other. members will include Sunil Gautam and Jaideep Shergill representing Hanmer MS&L, Sunil Agarwal and Chetan Mahajan representing 20:20 MEDIA and 2020Social, as well as other representatives from MS&LGroup.
With a combined staff across the three business units of more than 550 employees, 16 owned offices and an activation network reaching 125 additional cities across the country, MS&LGroup India holds an unrivalled leadership position in India’s fast-growing PR, events and social media industry.