Publicis Groupe has announced the rebranding of Solutions, the India and Singapore-based marketing services arm of Publicis Groupe, as Solutions – Digitas. This strategic development marks the next step in the international deployment of the Digitas global network.
This new entity will leverage Solutions’ regional leadership with Digitas’ global reach and business development resources. Under the new
structure, Solutions – Digitas will be led by Solutions’ founders, Srikant Sastri, Managing Director, and Ms. Kanika Mathur, Director and President. The two will report in to Alan Rutherford, CEO of Digitas Global.
Solutions – Digitas will continue to service Solutions’existing clients as well as offering an Indian service for its’ global
clients. The new company will also develop its Prodigious division, a standalone Digital Asset production company, servicing the Groupe’s agencies and their clients. With headquarters in New Delhi, it will operate in six cities in India (Mumbai, Bangalore, Chennai, Hyderabad and Kolkata) as well as in Singapore.
Since joining Publicis Groupe early last year, Digitas has expanded into the United Kingdom, Greater China including Hong Kong, Japan
and France. The launch of Solutions – Digitas is a key move strengthening Digitas’ presence in Asia, and reinforcing Publicis Groupe’s commitment to expand digital into emerging markets, and to grow digital market share across the globe.
Solutions Integrated Marketing Services was founded in 1995,and it was acquired by Publicis Groupe in 2005. Its strength is its
integrated offering which spans direct, digital, promotions and shopper marketing.
The Groupe already has a well-established presence in India through its advertising networks Publicis, Leo Burnett and Saatchi & Saatchi;
media networks Starcom MediaVest Group and ZenithOptimedia; and marketing services operations including Solutions and Hanmer & Partners. Altogether,Publicis Groupe employs more than 1,700 employees in India.
Alan Rutherford, CEO, Digitas Global, said: “This decisive step once again illustrates our commitment to establishing a cutting-edge
international digital network. We’re thrilled to be working with Srikant,Kanika, and their teams at Solutions, the top marketing services agency in India, and bringing their talent into our global network is a huge advantage for Digitas and for our clients.”
Srikant Sastri, Managing Director, Solutions, was also enthusiastic about this development: “We’re very excited to join forces with
Digitas to leverage their impressive range of interactive and digital capabilities. Our goal now is to become a leading digital agency in India as well as India’s top marketing services agency. The match in corporate culture is one of the key reasons I am confident that we can achieve this.”
Publicis Groupe is the world’s fourth largest communications group. In addition, it is ranked as the world’s second largest media counsel and buying group, and is a global leader in digital and healthcare communications. With activities spanning 104 countries on five continents, the Groupe employs approximately 44,000 professionals.
The Groupe offers local and international clients a complete range of communication services, through three autonomous global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi and two multi-hub networks, Fallon and 49%-owned Bartle Bogle Hegarty; to media consultancy and buying, through two worldwide networks, Starcom MediaVest Group and ZenithOptimedia; interactive and digital marketing led by Digitas; Specialized Agencies and Marketing Services offering healthcare communications, corporate and financial communications, sustainability communications, shopper marketing, public relations, CRM and direct marketing, event and sports marketing, and multicultural communications.