PTV ratings fall as ban on Indian TV shows continues

Islamabad: Pakistan’s official TV
channel’s ratings have gone down as it cannot telecast Indian shows and
news regarding Indian filmstars, admitted a top official.

PTV
managing director Yousuf Baig Mirza told a special committee of the
Senate Monday that PTV cannot telecast news about any department without
confirmation from its spokesperson and “sometimes we do not get
permission to telecast a news”, reported the daily Dawn.

He said PTV cannot telecast Indian shows and news regarding Indian stars, due to which ratings of PTV News have gone down.

The committee expressed concerns over the plummeting ratings and viewership of PTV news.

Committee
member Wasim Sajjad pointed out that all private channels spoke about
the return of President Asif Ali Zardari, but PTV News was 15 minutes
behind them.

He said viewers continuously switched to private
channels, adding the teledramas of private channels were also more
attractive than those on PTV.

Another member, Tahir Hussain
Mashhadi, said PTV had competent officers in the past, but majority of
them now run private channels.

Pakistan entered the TV age with a
small pilot TV station established at Lahore from where transmission
was first beamed in black and white Nov 26, 1964. Television centres
were established in Karachi and Rawalpindi/Islamabad in 1967 and in
Peshawar and Quetta in 1974.

Indian film stars are a rage in Pakistan, a country whose film industry has failed to flourish.

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