PTM bags INDY’S Award for ‘Best in Celebrity Management’

In yet another milestone, Percept Talent Management (PTM), India’s first and only 360-degree Talent Management Company, won the ‘Best in Celebrity Management’ Award at the 4th INDY’S Awards 2010. The INDY’S is held every year to recognize excellence in Mass Communication, Marketing Communication, Advertising, Branding and Public Relations.

The awards ceremony was held at a popular suburban five star hotel on 10 February, 2010, and PTM bagged this coveted title for its outstanding contribution to the Marketing and Branding space.

Speaking on the occasion, Shailendra Singh, Joint Managing Director, said “Percept Talent Management (PTM) marks a confluence between creating, inculcating, honing and promoting ‘TALENT’ in every sense of the word. We are happy that our aim to provide a 360-degree solution for Talents from the media & entertainment arena has been appreciated and would like to thank the INDY’S for recognizing us with this award. With such an excellent kick start to the year, we hope to continue to seek out new opportunities in the rapidly changing media and digital landscape while providing unparalleled service to our clients.”

Shailee Sanghvi, COO, Percept Talent Management, began by quoting Ted Key’s “Every accomplishment large and small begins with the same decision: I’ll try.”

She further added, “Being pioneers of the talent business over the past 15 years, it’s been our one point agenda to provide our clients (brands and celebrities) with innovative solutions to address their communication needs. It feels great to be felicitated with such an honor as it’s symbolic of our client’s faith in us over the years, that makes us want to try newer, better and bigger things. We look forward to an equally exciting 2010.”

‘I am really happy to hear that PTM has been selected as the best in Celebrity management. PTM has done an excellent job for Nokia with Shah Rukh Khan, IPL and Priyanka Chopra. The Nokia brand has strengthened in India thanks to these efforts,” commented Mr. D. Shivkumar, Managing Director, Nokia India.

Abdul Khan, Advisor to MD and Marketing Head (Tata Docomo), Tata Teleservices, added, “Percept under Mr. Harindra Singh’s leadership, has truly established a great standard in the area of celebrity management. Innovation, scale and a high degree of professionalism have been facets which helped brands cut through media. My congratulations to Mr. Singh.”

On winning the prestigious award, Mehul Choksi, Chairman and Managing Director, Gitanjali Group, said “Congratulations to you and the team at PTM team on being felicitated as ‘Best in Celebrity Management’ at the 4th INDY’s Awards. We at Gitanjali are proud to have you as partners in developing celebrity associations for our brands. Having had a first hand experience of the dedication, consistency, initiative and efficiency with which PTM has always worked, we are confident that you will continue to win accolades in the field. We look forward to further developing our partnership with you.”

PTM has been recognised with the award for exceptionally managing and handling creative duties for Talents across campaigns which are brand centric. At PTM, the challenge is to come up with creative brand based solutions basis a raw brand brief and make these talents into the aspirational BRANDS that they are today.

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