The Promotion Marketing Association’s 2009 Annual Integrated Marketing Conference will feature 12 top CMOs and CEOs who have successfully managed their marketing campaigns to meet the challenges of today’s tough economic times. The conference will equip every marketing professional attending with the tools they need to succeed in a recession as well as offer them a look ahead. The two-day conference will be held at the Fairmont Hotel in Chicago on March 10th-11th.
“As marketing budgets decline, industry professionals need to become both more creative and measurable with their campaigns,” said Bonnie Carlson, president of the PMA. “This year’s conference will provide non-stop marketing counsel. Marketers will learn how to maximize every dollar they spend to increase their company’s or client’s bottom line.”
Attendees will learn from CMOs and CEOs who have rolled out highly strategic campaigns with measurable brand campaign success even in a challenging economy. Tony Palmer, CMO of Kimberly Clark; Mark-Hans Richer, CMO of Harley-Davidson; Simon Hay, CEO of dunnhumby USA; and Frances Britchford Allen, Brand Marketing Officer of Dunkin’ Donuts; are among the many C-level executives who will be sharing their experiences and successes.
Attendees will also hear from presidents and senior-level executives from corporations such as, Nokia, Nielsen Analytic Consulting, Visible World and IMI International, and from agencies such as Digitas, Leo Burnett and Enfatico. Some of the key topics to be covered include maintaining corporate social responsibility in a recession, understanding consumer spending behavior in different environments, and the application of cutting-edge, efficient marketing technologies that will improve a company’s bottom line.
“Marketers can’t afford not to attend a conference like this in this environment. It will offer strategies and tactics that will help marketing professionals navigate the tough economy successfully and prepare them for the future,” said Hedy Lukas, Chair of the PMA, and VP of Integrated Marketing at Kimberly Clark.
The PMA will also present the winners of the annual PMA REGGIES, the highest honor in the promotion and integrated marketing industry, at an evening gala ceremony on Tuesday, March 10th. Co-sponsored by Brandweek, the Platinum Media Trade Sponsor of the PMA REGGIE Awards, this recognition features winners in 17 categories, plus the best of the best, the Super REGGIE.