Prithviraj Banerjee joins Rediffusion – Y R, Mumbai as Planning Head

Mumbai : Rediffusion – Y & R, Mumbai has ramped up its Planning team with the appointment of Prithviraj Banerjee as one of it vertical heads for Planning. He will report into Gautam Talwar, Chief Strategy Officer, Rediffusion – Y & R.

Prithvi comes from BBH London where he was the lead on Vodafone VIP, Vodafone Enterprise Business unit & Kronenbourg beer. Prior to BBH-London, he was with BBH-India and Leo Burnett.

Prithvi has worked on Vaseline (full portfolio), Lakme Beauty Salons, World Gold Council, Etisalat, Globalcom, Reliance Mobile, Asia Pacific Breweries and BIG TV. In addition he has worked on several successful pitches.

Prithvi has a Master’s degree in International Marketing from Leeds University. He is passionate about travelling, photography and Single Malt Whisky.

Gautam Talwar, Chief Strategy Officer, Rediffusion – Y & R said “Prithvi brings to the table an interesting mix of passion & experience. He also has the advantage of having worked on both Indian and global brands and we believe that he will be able to add key strategic insights into all brands and businesses that he works on. The team is excited to have him on board on some of the key brands in the Mumbai office”

Neville Medhora, Vice President and Branch Head, Rediffusion – Y & R, Mumbai said “With Prithvi coming on board the capabilities of the Planning team will be further augmented. We have a talented and passionate team in planning at the Mumbai office and with Prithvi’s passion to make a difference I am confident that he will be able to bring some iconic work to the table”

Prithviraj Banerjee, Planning Head, Rediffusion – Y & R, Mumbai said “I am extremely excited to be a part of an organization that displays such high levels of passion and talent through every single employee. From day one, I have been greeted with great conversations and points of view that are truly evolved. I am honored to be a part of the team, and am looking forward to adding to the already-powerful strategic skills of the agency”.

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