New Delhi: Primetime OOH has appointed Sanjay R.P. Somvanshi as Assistant Vice President , Prime Outdoor . Sanjay R.P. Somvanshi has 13 years of experience with a wide array of companies like Yamaha Audio/Jamo Speakers, Actis Technologies, TDI International, En Route Media and carries cross functional expertise.
Says Sanjay on his appointment “What intrigued me about Primetime was the fact that we are the first ‘six sigma company’ to have developed and implemented outdoor relevant systems and processes – PIPS (Prime Information and Process Systems), which enables us to deliver quality & benchmarked campaigns. We have also developed scientific tools such as PRISMS (Prime Information and Site Management System), which uses market information in terms of its total potential, profile of the population and different media options exposed to these towns. Our web-enabled services, such as the online tracker, ensure complete transparency which helps clients to view and monitor their campaigns conveniently online. And all this was done way back in early 2000, so in a way Primetime has been a pioneer in the OOH business in India”
Primetime OOH has also re-positioned itself as “Prime Outdoors”. On the change in positioning, Sanjay says “We wanted to highlight the fact that we are an “Outdoors” company that can stand on its own mettle. We also wanted to use our own logo for the outdoor business to help establish our independent identity which is completely focussed exclusively in the Indian outdoor space. Our marketing strategy is to be completely aligned with our philosophy of providing innovating, cost effective media options to advertisers which helps them meet their business objectives. We are committed to ensuring clients get the most out of their OOH campaigns and stay committed to our endeavour of operating in an extremely clean and transparent manner, despite the disorganized and often ambiguous ways the industry often operates in”
“To start with, we have revamped our company’s logo and brand to reposition ourselves as a trusted solution provider for all our clients OOH needs. Going forward we shall concentrate on fine tuning our marketing strategy and adding more clients to our clientele and building brand by creating opportunities, environments & events that educate, engage, entertain, interact and inspire the target audience. We are committed to ensuring clients get the most out of their OOH campaigns and stay committed to our endeavour of operating in an extremely clean and transparent manner, despite the disorganized and often ambiguous ways the industry often operates in.” Added Somvanshi.
Somvanshi added, “Our future plan for Prime Outdoors would be brand recognition. At Prime Outdoors it will be our endeavour to provide solution at a place, time and cost which would help our clients to get better ROI. We would ensure that we cover all aspects of visibility requirements of our clients and are able to offer options to our clients as per his requirement and budget.”
Primetime OOH, the specialist out-of-home media division of parent company Primetime Media services is undergoing a major revamp. Primetime was an early entrant in the Television media who started by selling airtime on television serials and films on Doordarshan and other private satellite networks.
By virtue of diversification, Primetime has expanded their business to include international marketing of airtime, Out-of-Home media solutions, and specialised mid-sized and small towns initiatives and more recently by launching initiatives in the digital space.