Pressmart Announces Digital Publishing Software

Hyderabad based Pressmart on Thursday announced the availability of “Pay-per Use” Digital Publishing Software solution including the auto archiving service for the Small and Medium Publishing (SMP’s) industry in India. This unique model will allow SMP’s to exploit Pressmart’s widely popular 360 degree New Media Delivery service Platform and Library Digitization Technology solutions for their newspapers, magazines, journals and catalogs and build new revenue streams without any added investment.

Pressmart offers a 360 degree service platform – from conversion, hosting, subscription, advertising, user-behavior reporting and delivery through multiple distribution channels that includes web, mobile, Podcasts and built in RSS feature. While many of the 160 publications printed in 19 languages from 28 countries leverage the pay-as-you-go model from Pressmart, the local and community papers benefit the most from the Pay-per Use model as they limit and control their costs to get maximum exposure through this monetization-ready service.

“Our customers in India, especially in the SMP segment are looking for ways to expand their revenue streams from the invaluable content at their disposal,” Sanjiv Gupta, CEO of Pressmart Media Limited, stated. “The “Pay per Use” technology from Pressmart provides outstanding technology and the widest spectrum of new media distribution capabilities bringing tremendous value proposition for our SMP customers. We are confident this new model will help us tap and develop new business opportunities.”

Following the recent agreement with Suburban Newspapers of America, whose members include some of the largest public and privately held newspaper companies in North America, to use Pressmart’s New Media Delivery Platform to power their eEdition has enabled Pressmart’s to add new features and develop flexible digital publishing solutions to cover a wider spectrum of publishers who will emerge as dominant players in the future.

Today, Pressmart’s New Media Delivery PlatformT is acknowledged by customers across US, Europe, India, the Middle East and UK for its quality and capability to develop and expand reader circulation and exposure for their content on new media channels like mobile, Podcasts and RSS. Its customers include Trinity Mirror, CNBC European Business Magazine and World Association of Newspapers.

The eArchiving technology from Pressmart’s is another widely used archiving solution used extensively to digitize online archives of over 400 years of newspapers from microfilm and newsprint sources.

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