With the objective of providing end to end kitchen solutions for consumers, Cucine Lube, one of Italy’s leading kitchen manufacturers has come up with three studios in Delhi and Punjab to penetrate the North India’s Modular Kitchen Market. It is a complete, studio with an ambience and unique modular layout.
Culinary art has so much to it today. Mere cooking is a passé. Now, it is about where you cook. Kitchen aesthetics is the term you can define the phenomenon as. Although not that popular in India, Kitchen aesthetics has hit the Indian market with the entry of CUCINE LUBE. Cucine Lube has opened its studio in Ludhiana off late with the name of PM Cucine Lube India Pvt. Ltd.
Pawan Malhotra, MD, Cucine Lube India said, “Cucine Lube studio offers a comprehensive choice of materials, styles, designs, accessories, and combinations, which helps in making every kitchen unique and one of its kind.” “Each studio will entail an investment of Rs 1.5 crores and would operate under Lube India only.” he adds.
Cucine Lube Studio is a complete end-to-end kitchen solution store with a beautiful ambience and unique modular layout. The company claims to offer 1,000 options in terms of design, materials, colors, layouts. The modular kitchens they offer are available from around Rs 5 lakhs onwards.
“A Prestige survey regarding customers’ needs before the launch of the modular studio revealed that people would welcome the company as it has loads of experience in handling modular kitchens on an international platform. We already have 50 orders for modular units even before the launch,” said Malhotra.
LUBE’s modular kitchen is designed in a modern manner with practical accessories. Also, they have balanced chromatic effects that add to the aesthetics and functional demands in a new way of living the kitchen.
Besides Ludhiana, Cucine Lube India has two other studios in Delhi as well. To expand its retail presence in the country the company is planning to add 9 more new stores by 2011 in the Metros and mini metros. Each store envisages an investment of Rs.1.5 crores.