Meredith Corporation , the leading media and marketing company serving over 100 million American women and 60 percent of U.S. millennial women, today unveiled Parents Latina, a new English-language magazine targeting U.S. Hispanic millennial moms, one of the fastest growing consumer segments in the marketplace.
Parents Latina is the latest enhancement to the Meredith Parents Network, which already includes Parents, FamilyFun, American Baby, and Ser Padres, as well as the digital brand extensions of Fit Pregnancy and Parenting.
Parents Latina, which will be published initially on a quarterly basis, debuts with a guaranteed rate base of 700,000. It joins Meredith’s growing portfolio of brands serving U.S. Hispanic women including Siempre Mujer, Ser Padres, Ser Padres Espera, and Ser Padres Bebé. Meredith’s Hispanic Media Group currently reaches over 5 million Hispanic women including more than 2 million Hispanic millennial moms. According to the most recent census, by 2030 one out of three children born in the U.S. will be of Hispanic heritage.
“Millennials expect customization, and Parents Latina allows us to deliver culturally relevant content in English to an important segment of highly engaged Hispanic millennials,” says Dana Points, Content Director, Meredith Parents Network. “Research shows that U.S. Hispanics are consuming more media content in English, reflecting growing acculturation. Yet in our pre-launch research, 80 percent of potential readers felt there wasn’t a magazine that currently spoke to the English-dominant Latina mom, and 90 percent found the concept of Parents Latina very appealing.”
Advertisers in the launch issue feature such well-known brands and marketers as L’Oreal, Procter & Gamble, Johnson & Johnson, SheaMoisture and Toyota among others.
Backed by the trusted Parents brand, Parents Latina incorporates top-notch parenting content of Parents and Ser Padres magazines with the cultural values and heritage specific to bilingual Latina mothers. A wide range of relevant topics will be featured in each issue, including kid’s health and nutrition, women’s health and beauty, home and lifestyle, cooking and family recipes, and finance and budget planning.
“Parents Latina speaks directly to Latina moms who are raising children in a modern-day multicultural family setting,” says Grace Bastidas, editor of Parents Latina. “I’m thrilled to introduce a new magazine that has been created to help parents like me balance our American and Hispanic cultures, so that our families can enjoy the best of both worlds.”