Prema Sagar of Genesis Burson-Marsteller in Cannes Lions PR Jury

Cannes Lions have announced the members of the first PR Lions jury. The jury members are senior practitioners from international PR agencies and consultancies.

The PR category which launches this year, will honour the creative use of reputation management by the building and preservation of trust and understanding between individuals, businesses or organisations and their publics. Lord Tim Bell, Chairman of Chime Communications, and an authority on PR with a long and distinguished career, will lead the first PR Lions jury.

Philip Thomas, Festival CEO says, “We are very excited to be launching PR Lions this year, and we are truly delighted to be able to do so with such great support from the PR community and in particular to our very distinguished judges who will be applying their expertise to judge submissions for around the world.”

Prema Sagar, Principal & Founder, Genesis Burson-Marsteller is the only PR professional from India who has been named as PR jury member.

Judging will take place in Cannes during the Festival week with the entries being judged and rewarded for Strategy, Creativity & Originality, Execution and Results. The first PR Lions will be given out on Monday 22 June.

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