Mumbai : Pradeep Singh has joined South Asia’s leading digital and mobile entertainment company Hungama Digital Media as General Manager – North (India). Prior to this, Pradeep was Asst. Vice President – Online at Zee News Ltd. Pradeep will be responsible for developing and managing sales for the Integrated Media function at Hungama. He will be reporting to Niloufer Dundh, Head of Integrated Media at Hungama.
Pradeep has close to 11 years of industry experience focusing on marketing & sales at various organizations. He has an extensive understanding of the media business in north of India, which is also an important market for Hungama. His strengths lie in creating 360 degree branding solutions for clients and building profitable revenue streams for the business. Apart from Zee News, Pradeep has also worked with reputed media houses such as HT Media Ltd, Business Standard, Business India and The Pioneer.
Commenting on Pradeep’s appointment, Siddhartha Roy, COO, Hungama Digital Media said, “Today, brands are increasingly exploring the potential of integrated digital solutions for interactive communication. At Hungama, all our efforts are aimed at developing interesting concepts for our partners and clients across India. The northern region is bustling with interesting opportunities and we are glad to have Pradeep on-board. His deep understanding of media sales will drive the various initiatives skewed towards integrating digital services with traditional media practices.”
Upon his appointment, Pradeep said, “The number of people in India are accessing new age media is phenomenal. These are exciting times for marketers to innovate and create interactive promotional concepts. With Hungama’s expertise on the digital medium, it will be interesting to work with different brands and create newer forms of digital promotions. I’m looking forward to some great work with the young and dynamic team.”