Ex CEO of Zee TV, Pradeep Guha has joined the Board of Advisors of Vdopia, leading online video monetization player and premium video advertising platform targeting the most responsive and affluent audiences across devices. Mr. Guha, who is also associated with many industry associations & companies in the field of advertising, marketing and media; brings with him more than three decades of Media experience.
Pradeep Guha’s joining the Vdopia advisory Board will give tremendous boost to the market leader in online video advertising space. This industry veteran will help Vdopia forge new ties both with advertisers as well as with publishers.
Today, the online media industry is recognizing Vdopia as the strategic partner in their “New Media” strategy. With its proprietary brand connect technology (patent pending), Vdopia is already providing online video monetization solutions to premium publishers like NDTV Group, India Today Group, web 18 group, Sify, Rediff, Indian express and many more. Vdopia has also launched iVdopia—iPhone 3 G Ad platforms and network, which has the unprecedented ability to connect Advertisers with 30 million Engaged iPhone and iPod, touch users.
“Mr. Guha’s experience in media across various companies and segments will provide our company the depth and his direction will help us to achieve greater success and faster growth. His insights will add tremendous value to our organization,” Mr. Saurabh Bhatia, Global CBO & MD, Vdopia India.
“Vdopia is the Market leader in Online Video monetization space. I really like the business model and the passion within the team. I am looking forward to work with them very closely and take the company to the next level. They already have tie ups with media companies & advertisers. I look forward to further strengthen these ties.” commented Mr. Pradeep Guha.
Currently a Venture Advisor at Nexus India Capital, Mr. Guha’s contribution in showcasing India’s advertising to the World began with his initiative to get India empanelled at the Cannes Advertising Festival. As an Executive Committee Member of the Advertising Council of India, he is the official representative to the Asian Federation of Advertising Associations and is the current Vice Chairman of the Federation. His three years tenure with Zee Network saw the pioneer television brand revived from its inertia into resuming its original mantle of glory as a close contender for the numero uno position in the transient world of TV channel supremacy. Prior to this, Mr. Guha was the President and Director of the Times of India Group and he was successfully turnaround the Group’s flagship newspaper and magazine brands. His brand-oriented sales approach that focused on value addition and volume increase with equal aplomb.
Vdopia is the world’s largest premium video advertising company. Initially focused on South Asians across the world, Vdopia delivers advertisers and publishers with industry-leading results due to its focus on premium audiences and premium content. Vdopia is the first video advertising company that has provided consistent monetization of online video content, which has resulted in massive growth in the amount of online video content across all leading South Asian websites. It recently launched iVdopia–its iPhone 3G ad platform and network. It has the widest range of engaging ad formats, including pre-application advertising videos, and for the first time, sponsorship to the iPhone. As the premium iPhone advertising platform and network, iVdopia provides application developers with a large inventory of brand advertisements and the ability to serve their own ad campaigns. While some ad networks use only banner ads, iVdopia supports the widest and most engaging ad formats, allowing brands to reach out to over 30 million iphone and ipod touch users in the most immersive ways possible.
Headquartered in Silicon Valley, Vdopia is a venture-backed company founded by Stanford and IIT graduates with extensive technology and media experience. The company has sales and development offices in San Jose, CA, New York, NY; Gurgaon and Mumbai, India.