Komli Media has announced the strengthening of its Advisory Board with the appointment of media veteran, Pradeep Guha. Mr. Guha will advise the Komli senior management team on the future direction of the company, ideas for growth and the overall business and marketing strategy.
Pradeep Guha has over 30 years of rich experience in various facets of the media industry. He is currently a Venture Advisor at Nexus India Capital, and also Director of the International Advertising Association. Until recently, he was the Chief Executive Officer of Zee Network, where he helped revive the group’s flagship channel, Zee TV’s fortunes, making it one of the most-watched channels in the country.
Earlier, Mr. Guha was the President and Director of Bennett Coleman & Co. Ltd where he successfully turned around its flagship newspaper and magazine brands (including The Times of India, Filmfare and Femina). He is credited with his brand-oriented sales approach that rewrote the game of media marketing. Today, Mr. Guha serves on the boards of several companies in the media and entertainment industry, including Mukta Arts, Future Media and Whistling Woods International.
Amar Goel, Founder and Chief Executive Officer, Komli Media said, “Pradeep’s appointment brings a significant depth to the Komli Advisory Board. His experience in media across various organizations will provide Komli Media not just the credibility, but also direction for the business to make a quantum leap in its service offerings, management strategies and profitability.”
On taking up this new role as an Advisor to Komli Media, Pradeep Guha said, “Komli’s expansive breadth of expertise in creating innovative products and technologies for the online media space is commendable. Its success so far is a testament to their vision for revolutionizing the Indian online advertising space, and I’m delighted to be part of such a dynamic, fast-growing organization.”
Mr. Guha joins several other industry veterans on Komli Media’s Advisory Board, including Greg Stuart, former head of the Interactive Advertising Bureau, Greg Coleman, President of Platform A (AOL’s advertising business) and Munjal Shah, CEO and Co-founder of Like.com.