Prachar Advertising has won the creative duties for the State Bank of Bikaner and Jaipur . The account has been won following a creative pitch in which sixteen different agencies participated . The account size is estimated at Rs 15 crore.
Rajesh Jain, Managing Director, Prachar Communications Ltd, said: “We are really happy to be handling the creative and media business of State Bank of Bikaner and Jaipur. The tender was floated in March 2009. We are already handling the State Bank of India business, which has given us considerable expertise in handling the bank business. This was the reason why the account was assigned to us.”
The OOH and print media campaigns will be launched in May 2009 .