The new edition will bear a cover price of Rs 3, and the initial print run will be around 40,000 copies. The Gaya edition will have 10 colour pages. Like other major Hindi dailies, Prabhat Khabar, too, reached out to readers in Gaya through its Patna edition.
The group has now set up a printing facility there. On an average, the new edition will have 18-20 pages of the main issue, and there will be three weekly supplements Rang, Ravivar, Avsar. Prabhat Khabar had launched its last edition from Bhagalpur in February 2011.
With this launch, Prabhat Khabar is in four locations each in Bihar and Jharkhand – Patna, Muzaffarpur, Bhagalpur, Gaya, Ranchi, Jamshedpur, Dhanbad and Deoghar, and two in West Bengal — Kolkata and Siliguri.
The retail advertising potential of the city is not very big and is in the range of Rs 3 crore. The main advertisers are educational institutes. To promote the new edition, Prabhat Khabar has installed around 40 hoardings across the city along with kiosks, auto branding, and pamphlet distribution.
The group also owns the FM radio station Radio Dhoom, 104.8 FM in Ranchi and Jamshedpur, and an events and brand division Prabhat Buzz. Hindustan, too, is expected to launch its edition from Gaya within two months.