PR Newswire’s latest expansion will provide companies within the Dubai International Financial Centre (DIFC) with access to leading
PR Newswire, the global leader in commercial news distribution, today announced the launch of its Dubai operation, which will provide companies within the DIFC with access to PR Newswire’s leading communications products and services.
“Dubai is experiencing unprecedented economic development, and many new organisations are establishing roots in this prosperous and growing emirate,” said Lisa Ashworth, CEO, PR Newswire EMEA. “These organisations, and those with established businesses, have significant communications needs, and our more than 50 years of experience makes us uniquely positioned to assist them.”
PR Newswire’s news distribution, media and investor targeting services are well placed to help organisations within the DIFC to establish their brand, build their investor base, and communicate their stories to the media, customers and investors, locally and globally.
PR Newswire has been extremely successful in building a local presence and investing significant resources in various countries around the world. PR Newswire Middle East Ltd’s plans include hiring significant numbers of new staff; investing in additional products and services that meet the specific needs of local customers; and opening a second office with sister company, CMPi in Abu Dhabi.
Jeremy Derenne, PR Newswire’s EMEA Sales Director, commented “Because of the sophistication of businesses based in the DIFC, we expect to see a strong interest from organisations in the use of digital media in public relations and investor relations communications. PR Newswire has experience with digital delivery of content in other similarly advanced markets throughout the world, and we look forward to bringing these services to customers in Dubai.”
PR Newswire is committed to expanding its business into high growth regions where communication is key. Recently, PR Newswire Europe announced strategic partnerships with Les Echos (France’s leading financial newspaper) and OMX (the Nordic Exchange) to assist local businesses with distributing their messages to local and global audiences.