Fast Forward Events, an experiential marketing and event production agency, has named PR Newswire sponsor and official marketing communications partner of the upcoming Editor Showcase: Modern Moms brand-to-press networking event. Scheduled for March 18, 2009, at the New York Marriott Marquis Hotel, Editor Showcase will enable 40 brands that produce mom-centric consumer products to network with upwards of 100 media who cover the category.
As the marketing communications partner, PR Newswire will provide various communications services, including press release distribution, event listings and other outreach services, as well as serve as the official news archive for Editor Showcase: Modern Moms. Additionally, as an added value to show exhibitors, participating brands will receive a 25 percent discount off PR Newswire’s rates for customized PR Newswire/MultiVu services and packages.
“We are very excited to have PR Newswire as the presenting sponsor of Modern Moms as the organization brings this, the first in a series of Editor Showcase events, a high level of credibility among brand managers,” stated Michelle Metter, Editor Showcase producer at Fast Forward Events. “The Editor Showcase: Modern Moms event is a great opportunity for exhibitors to share their latest products with attending media, and to gain even greater exposure through our partnership with PR Newswire.”
Brands already committed to participate in Editor Showcase: Modern Moms include Disney on Ice, Disney Live, Munchkin, Bamboo Pet, Ringling Bros. and Barnum & Bailey, UbiSoft, Roba Dolce, Exergen, and Buffalo Games. Top-tier print, online and broadcast media such as Parenting; Good Housekeeping; iVillage.com; O, the Oprah Magazine; Redbook; SheKnows.com; and Kiwi are among those expected to attend.
“PR Newswire is pleased to sponsor Editor Showcase: Modern Moms and help spread the word about this valuable networking event,” said Susan McPherson, vice president, Global Events at PR Newswire. “We look forward to assisting each exhibitor in garnering the attention of the most influential media possible through the use of our services.”
Editor Showcase: Modern Moms will be held at the Marriott Marquis in Times Square on March 18, 2009, from 2 p.m. to 6 p.m. Set in a mini-trade show format, attending media will have the opportunity to visit exhibitors’ tables to learn more about their offerings and test product samples. The deadline for brands to participate is March 1, and space is filling up quickly.