PR Newswire today announced its acquisition of Notilog, the leading electronic media monitoring and analytics firm in Latin America.
Notilog revolutionized the way Spanish- and Portuguese-language print, broadcast and online news is tracked and simultaneously analyzed to create real-time reports. Integrating these capabilities with PR Newswire’s digital news delivery platform will empower marketers in Latin America to achieve unparalleled results.
“Joaquin Burgos and Leonardo Solis started Notilog at the age of 25 from a small office in Mexico City, and have since grown the business into the leading service of its kind in Latin America, a remarkable achievement in less than a decade,” said Dave Armon, chief operating officer of PR Newswire. “It used to take weeks for PR or IR executives to learn what was being said about their companies, products or executives in the media in region, and to produce an accurate regional report. Notilog subscribers can now do that in real- time.”
Chief Executive Officer Joaquin Burgos and Chief Technology Officer and partner Leonardo Solis will continue to lead Notilog, which is based in Mexico City and has offices in Sao Paulo, Brazil, and Buenos Aires, Argentina. In addition, the company has sales representatives in most of the countries in the region, and the service covers all media in Latin America and the Spanish- speaking Caribbean.
“Building Notilog has been tremendously rewarding, and the best is yet to come,” said Burgos who, seven years earlier, saw a developing need for a comprehensive monitoring solution that also provided actionable metrics for communications and marketing executives. “The synergies generated from both services will create a holistic solution for the distribution and tracking of messages, thus creating a one-stop-shop for any communication program. In short, all of the services from both companies combined will help communications professionals and journalists be more productive.”
Notilog’s customers include Fortune 500 corporations in key industry sectors such as automotive, consumer goods, energy, entertainment, pharmaceutical, technology and tourism, as well as leading PR agencies, and government agencies. PR Newswire’s customers throughout Latin America who are largely in the corporate communications and investor relations disciplines, utilize PR Newswire’s services to distribute market-moving, time-sensitive press releases.
“PR Newswire, and its senior management team, have an exceptional understanding of our business and what resources are needed to bring our service to the next level,” said Burgos. “Together, we will continue to invest in our proprietary technology, in increasing our geographical outreach, and in creating new, more flexible ways to report and showcase the real-time data. All in all, PR Newswire’s investment in Notilog will enable us to continue working towards our goal of making it easy for our clients to track, understand and measure communication.”
The acquisition of Notilog will provide significant benefits for both companies’ customers. PR Newswire’s customers globally will now have access to the leading electronic news monitoring and measurement service in Latin America. Conversely, Notilog’s customers will gain access to PR Newswire’s industry-leading communications services including its vast electronic distribution network; social media and search engine optimization tools; media targeting database, MEDIAtlas(TM); online press center tool, MediaRoom; ProfNet Experts(SM); the multimedia and broadcast services of MultiVu(TM); and its numerous ROI reporting services.
Additionally, Latin American public companies with listings on U.S. exchanges will benefit from PR Newswire’s EDGAR filing service that combines the formatting and submission of documents with simultaneous distribution of news releases, enabling easy compliance with the Securities & Exchange Commission’s filing regulations. In December, PR Newswire acquired Vintage Filings, the fastest-growing EDGAR filing firm.
“The acquisition of Notilog is in line with PR Newswire’s mission to enhance our international presence in geographic regions of significant growth, such as Latin America, through a combination of organic development and acquiring leading companies,” commented Charles Gregson, chief executive officer, PR Newswire. “Notilog is a leader in its space, and we look forward to welcoming the Notilog team into the PR Newswire family.”