This campaign was executed across seven major cities for a period of 30 days communicating the message, “Aqua touch protects better than the regular blade for both Wet and dry shaves!”
Posterscope communicated this message by highlighting the comparison, which showed the difference wherein Philips Aqua Touch Shaver was used as compared to a regular blade in form of interesting images. The brand also conducted a study with a dermatologist wherein participants used a regular blade on one side of their face and Philips Aqua Touch Shaver on the other. The result was a smoother shave on the Aqua Touch side of the face.
Commenting on the same, Mr. Haresh Nayak, MD, Posterscope India said, “The aim was to make Philips Aqua Touch stand out among other outdoor ads and communicate the message of being the only shaver which can be used for wet and dry shaves. To enhance the communication and create a larger impact, we chose hoardings of a large format along with large mall façade which helped us grab eyeballs among the right TG.”
Innovation has been essence of Posterscope which is always successful in innovating brand campaigns, thus generating buzz and curiosity about the brand.