The World Association of Newspapers presented its annual World Young Reader Newspaper of the Year award Thursday (16 October) to the Polish daily Gazeta Wyborcza for its successful initiatives to attract younger readers in a country where half the population in under 35.
The newspaper, which received the award at the WAN Readership Conference in Amsterdam, also won Jury Commendations for two projects: a tie-in for young readers with the Euro 2008 football matches, and for a campaign that helped readers protest against Chinese policies in Tibet.
“This is a total ‘youth think’ newspaper. They do everything right for young people,” said Aralynn McMane, Director of Young Reader Programmes at WAN, in presenting the award.
Other winners to receive Young Reader Awards on Thursday were: “Le P’tit 5 minutes,” the children’s infographic page in Le Journal de Montréal in Canada, in the Editorial category; The Rheinische Post in Germany, for its “News to Use” for young employees, in the Newspapers in Education category; Independent Newspapers, Media 24, Avusa and Associated Independent Press in South Africa, for their “National Teachers Strike Recovery Initiative”, in the Public Service category; The Express & Echo in the United Kingdom, for it’s “Green Shoppers Campaign,” in the Brand category. The Lexington Herald Leader in the United States, for it’s serialized story project designed to teach children about US history, in a special Literacy Category.
Jury Commendations and Special Mention honours were awarded to these newspapers: 24Sata (Croatia), Braunschweiger Zeitung (Germany), Ekstra Bladet (Denmark), l’Equipe (France), Irish Examiner (Ireland), Kakhetis Khma (Georgia), Malayala Manorama (India), Neue Osnabrücker Zeitung (Germany), O Dia (Brazil), and Zero Hora (Brazil),
Details of the winning entries can be found here. The annual World Young Reader Prizes, which WAN has awarded since 1998, are supported by the paper manufacturer Norske Skog.
The annual Readership Conference drew hundreds of publishers, editors, marketers and other senior newspaper executives to Amsterdam to examine strategies for building audiences on both print and digital channels.
The Paris-based WAN, the global organisation for the newspaper industry, defends and promotes press freedom and the professional and business interests of newspapers world-wide. Representing 18,000 newspapers, its membership includes 77 national newspaper associations, newspaper companies and individual newspaper executives in 102 countries, 12 news agencies and 11 regional and world-wide press groups.