POGO rules kids genre ,sustains leadership position

Mumbai: POGO, the kids’ entertainment channel in India from Turner International, achieved a milestone by successfully completing 1 year as the leading kids’ entertainment channel in India. It was in October 2011 when POGO attained the number one spot and since then has successfully managed to hold on to its place at the top.

POGO has the highest average relative share of 22% amongst audiences (CS: 4+ | Kids Genre | October 2011 – September 12 | All India | Source: TAM) and also achieved the highest GRP of 174 in the last 5 years for any Kids channel. (CS: 4-14 | Kids Genre | Week 18 of 2012 | All India | Source: TAM).

The contribution of Chhota Bheem towards making POGO the No. 1 kids’ channel is noteworthy. An award winning series, Chhota Bheem has managed to earn the title of kids’ favourite character on television (Ormax Media). The channel’s most entertaining show, Chhota Bheem is currently the top show in the kids’ entertainment genre, consistently garnering over 1 TVR on an average. The Chhota Bheem movies aired on POGO have rated amongst the highest rated movies in the kids’ genre beating all competition in their time slots.

POGO’s success is also attributed to other popular shows such as Chaplin & Co., Mr. Bean, Kumbh Karan, etc. which are thoroughly adored & enjoyed by the kids. In fact, Mr. Bean is the no. 1 program in its time slot across the kids genre. The Mighty Raju movies have also helped to boost the channel’s popularity.

Commenting on the accomplishment, Monica Tata, General Manager, Entertainment Networks, South Asia, Turner International India Pvt. Ltd. said, “We are extremely proud of our achievement and look forward to retaining the number one rank in the coming years as well. With this new benchmark; we will continue to strive to entertain kids with quality and exciting content.”

The growth of the channel has enabled POGO to leverage the brand across other business verticals as well. POGO commands almost 30% of the ad sales pie in the kids’ genre and today, has around 180 clients, both in the traditional and non-traditional categories. Pogo.tv gets over 5 million average unique views per month* and is the leading website in the kids’ genre.

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