Chennai: The largest Russian mobile advertising network Plus1 WapStart and leading Global mobile advertising network ZestADZ have announced partnership in Mobile Advertising.
Through this collaboration ZestADZ advertisers will gain access to the WapStart’s quality inventory and its audience for the expanding Russian and CIS regions.
Asif Ali, President, ZestADZ said “Partnership with the largest Russian network WapStart is a strategic step for us. We are excited to start offering Russian and CIS inventory to our clients and expect strong demand in this area. Our clients should notice improved ROI and conversion rates from campaigns targeted to this geography. ZestADZ impressed us with their aggressive growth and relevant experience promoting to the large developing markets similar to Russia. – comments Oleg Pavlioutchenko, Managing Partner, WapStart, – this year we continue with the strategy started in 2010 with the purpose of achieving maximum transparency and accessibility of the Russian mobile inventory to the world-class Advertisers and their demands”.
“Looking back at our results in 2010 we see a strong interest from international brands and agencies in the area of mobile marketing. We forecast a very healthy growth on the Russian mobile market in 2011, similar to what has started to happen on the western markets in 2010. That is why we continue to actively recommend and encourage local business to step up planning and participation in this area as well,” Asif Ali added.