Play Games and Get Hired , Gamifying the Work Place

New Delhi :Employers today are ready to experiment with their hiring strategies and gamification seems to be another innovation approach in this direction. According to the survey results, nearly 25% employers already use gamification for the purpose of recruitment. They screen potential candidates for attributes like competitive drive and multitasking abilities that would set them apart from other candidates who are only academically qualified for the job.

Gamification plays an important role in crowdsourced recruitment. Madu Ratnayake, Vice President social business strategy & global quality framework, Virtusa, explains, “You get to real ‘crowdsourced’ recruitment when you effectively engage your entire employee base as brand ambassadors and lead generators in the recruitment effort. Gamification is a powerful tool to create that excitement and tap into the competitive spirit of your employees to make every single one of them an ‘active talent scout’. Hiring contests, leaderboards and badges are the building blocks of a social gamified recruitment process.”

According to the TimesJobs.com survey, nearly 60% of the surveyed employers use gamification for employee engagement. In addition, 43% of the surveyed employers vouched that gamification generates compelling stories that drive enhanced employee participation. Another 27% employers believe that games generate achievable short-term goals and simultaneously prepare employees for reward driven long-term goals.

Employers today couple gaming with social media to attain efficient talent engagement tools. Anil Garg, VP-HR, Whirlpool, stated during the recent TimesJobs.com boardroom dialogue that they have been extensively using social media along with gamification to engage prospective talent. They use cryptic puzzles through social media to keep the brand connect alive.

Being a rather new concept, organisations are still assessing the potential of the process before they decide to take the leap. However, some of the more progressive ones are already testing the waters using gamification products on TechGig.com an exclusive online community for the Indian IT sector. This online techie community, by TimesJobs.com, provides a platform for candidates to learn, compete and showcase their skills and talent.

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