AOL and Virgin Mobile USA has announced that Platform-A will serve as the exclusive display advertising and sales partner for Virgin Mobile USA’s WAP banner inventory. Under the terms of an agreement between the parties, the Platform-A sales force will manage Virgin Mobile USA’s WAP banner inventory, while fully leveraging Platform-A’s Third Screen Media mobile ad serving platform. Third Screen Media is Platform-A’s mobile ad serving platform and network.
Virgin Mobile USA has an audience of more than 5 million subscribers and is the largest mobile virtual network operator (MVNO) in the United States.
“We’re extremely pleased to provide our mobile ad management services to Virgin Mobile USA at a time when mobile advertising is taking off,” said Lynda Clarizio, President of Platform-A. “Working with Virgin Mobile USA, we can help advertisers expand their mobile marketing efforts and effectively engage the 14- to 34-year-old youth market. Our relationship with Virgin Mobile USA further supports Platform-A’s mission of developing solutions for advertisers and publishers across multi-digital channels.”
“Virgin Mobile USA is committed to enhancing the value of services for our customers, while connecting them to relevant and appealing brands,” said Bob Stohrer, CMO, Virgin Mobile USA. “This new step will extend the already successful Sugar Mama ad platform by letting like-minded brands reach our dynamic demographic through highly valued on-deck real estate. The combination of Platform-A’s knowledgeable sales force and advertising assets, along with Third Screen Media’s technology performance, particularly in high commercial volume situations, provide us with impressive power in mobile advertising.”
Platform-A, AOL’s advertising business, offers advertisers best-in-class solutions that leverage AOL’s premier consumer brands like AIM, Moviefone, MapQuest, TMZ, AOL.com and more; TACODA’s audience insights and behavioral targeting; and Advertising.com’s industry-leading reach across multiple networks, including display, mobile, video, search and affiliate. Platform-A also includes Quigo, a leading site and content- targeted advertising business and ADTECH, a leading international online ad-serving business based in Frankfurt, Germany. A majority-owned subsidiary of Time Warner Inc. (NYSE:TWX), AOL LLC and its subsidiaries have operations in the U.S., Europe, Canada and Asia.