A company spokesperson said that phase I of restructuring process is complete with the channel moving from Mumbai to Delhi. The shift is aimed at enhancing group synergies and containing expenses. After programming changes, Profit is already seeing higher viewership, and a 43% increase in revenue.
Phase II will see the channel continue to remain a business channel, during the day time. However, in the evening, it will transform into a completely new channel. The new channel is expected to launch within the next few months.
Speaking on the plans, Vikram Chandra, Group CEO, NDTV said, “We are excited at the imminent re-launch of NDTV Profit. We are working on a unique concept. A business channel only attracts viewership in the day, when the markets are open. The relaunched channel will cover markets during the day, and high viewership programming in the evening. This enables us to tap into two prime-time bands”.