Piyush Pandey to get AAAI Lifetime Achievement Award

The Advertising Agencies Association of India has decided to confer the AAAI Lifetime Achievement Award 2010 to Piyush Pandey, Executive Chairman & Creative Director, Ogilvy & Mather South Asia. This Award is the highest honour to be given to an individual in India for outstanding contribution to the Advertising Industry.

Announcing the name of the award winner, Colvyn Harris, President, AAAI, and CEO, JWT stated that he is indeed an inspiration to us all and the most deserving recipient of this years award.

Piyush has won so many personal accolades that the industry is justifiably proud to claim him as an icon of professionalism and creativity. He has been recognised by every industry body, both in India and globally. Notably in 2004 he became the first Asian to be the President of the Cannes Jury in 51 years of its history.

The AAAI Lifetime Achievement Award is presented annually to an individual, based on the following criteria: • Leadership of the industry as an individual.• Contribution towards advancement and professionalism in the industry.• Example of personal integrity, values and ethics consistent with the standards expected.

Piyush Pandey became the national creative director of Ogilvy & Mather India in 1994 and was inducted to Ogilvy’s worldwide board in 2006. Piyush Pandey has also been named the most influential man in Indian advertising seven years in a row by The Economic Times, India’s premier business paper. Under Piyush’s leadership, Ogilvy has become a creative powerhouse: It has been named India’s most creative agency ten times in the last eleven years and has won twenty nine Lions. More recently, under his leadership, the Ogilvy & Mather creative team let loose the adorable Vodafone Zoo zoos and set the country ablaze. It went on to capture every possible media space and imagination.

The award will be presented at a ceremony to be largely attended by leaders of Industry, well-wishers, clients and friends and admirers in Mumbai. The date of presentation of the Award will be announced soon.

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