The city of Mumbai will see hoardings of Philip Capital at various places as the company launches an innovative OOH campaign coined Talk to Philip.
With the improving domestic economic outlook, equity markets gaining positively and speculation the that markets would move higher in 2014 with enhanced corporate performance, supportive government in Delhi and healthy global growth the Philip Capital campaign reflects the positive outlook in the stock market and urges investors to ride it.
Executed by Six Inches Communication, an integrated communication agency, the objective behind this campaign is to establish Phillip Capital as a trusted financial partner when it comes to investments. The campaign was conducted as the rising market is making investors positive and Philip Capital wanted to connect with them. It was identified that a Bull has always being symbolized a rising market. Moreover, the Bull Markets are characterized by optimism, investors’ confidence and expectations that strong results will continue. The position of its horns is a metaphor for the movement of a market.
If the trend is up, it’s a Bull Market. With the above insights, it was decided that the best way to communicate this positivity was to have a bull in the campaign and create an interesting story around it. The campaign also had to align itself to Phillip Capital global tagline of “Talk to Phillip”.
The campaign looks different with its stunning visuals and highly appealing illustrations that convey a bull market. With minimal content, it appeals investors who intend to ride this bullish market. OOH is the only medium for this campaign as it has proved a right choice for Philip Capital in last two years.
Said Vineet Bhatnagar, Country Head, Philip Capital, “Our latest campaign brings out the positivity in the market and also reflects investors’ confidence. Besides, it also showcases Phillip Capital as a trusted advisor for investors. Over past 2 years, OOH medium has given good response and visibility to our brand. This time again we chose OOH for our latest campaign, needless to say the campaign overall feel also required a large format.”
Pravin Shah, Chief Creative and CEO, Six Inches Communication, said, “For a brand like Phillip Capital, observing the market closely and creating campaigns that reflect a trend has been a practice that we have always followed. This is another winning camp
aign for them. Our partnership with Phillip Capital has always resulted in innovative campaigns and this one shows true collaboration between our team and the client.”