The Philadelphia Tribune, the nation’s oldest and the Greater Philadelphia Region’s largest newspaper serving the African-American community, today announced that, effective Monday, September 10, visitors to the paper’s website (http://www.phillytrib.com/) can enter a Tribune-sponsored contest to “Win Cool Stuff,” including Blackberry smartphones and an iPhone, simply by registering for the contest on the newspaper’s site.
The campaign, which is scheduled to run for four weeks, from September 10 through October 8, 2007, will be promoted in the Tribune’s own hard copy editions, on its website and in an extensive radio campaign.
The Tribune, which has offered its website to readers since 1997, has in recent months, expanded the site’s capability, adding, among other things, an Associated Press video network, a revised site navigation structure and a more interactive presentation of its editorial content.
The newspaper, which publishes its print edition on Tuesdays, Wednesdays, Thursdays, Fridays and Sundays, is a perennial journalistic award winner and has been named the “Nation’s Best Black Newspaper” six times in the last 11 years, by the National Newspaper Publishers Association.
There will be one winner selected during each week of the contest. Each weekly winner in the first three weeks will be presented a Blackberry smartphone. The winner in the fourth, and final, week of the promotion will be presented the iPhone.
“Over the past 10 years, we’ve done a great deal of development work on the Tribune’s website and now we’re ready to invite the world to visit us there,” said Publisher Robert W. Bogle. “We think the ‘Win Cool Stuff’ promotion is an exciting way to do that. We think it will appeal to our traditional readers and to younger people, who now tend to go to the Internet for their news.”