PETA asks Bhubaneshwar residents, 'what if you were killed for your skin?'

Lying motionless in a skin-toned bodysuit and covered in “blood” next to the tagline “What if You Were Killed for Your Skin?”, a People for the Ethical Treatment of Animals (PETA) India activist will lead a protest against the cruel and bloody leather industry in Bhubaneshwar on Thursday. PETA aims to raise awareness about the horrible suffering animals endure before they are killed and their skin is made into leather shoes, bags and other products. PETA encourages shoppers to choose synthetic and natural fibre materials and shun items made of dead animals’ skins: Date: Thursday, 25 September ,Time: 4 p.m.Place: M.G. Road, Before State Assembly

Buying leather contributes directly to the abject misery, animals face in abattoirs. The vast majority of cows, goats and pigs killed for their skin suffer painful body mutilations, deprivation of everything that is natural and important to them, physical abuse, and cruel treatment during transport and slaughter. Cows are forced to march hundreds of kilometres to slaughterhouses in appalling conditions and searing heat. Many collapse from hunger, exhaustion, injury and illness. Drivers force animals to their feet by twisting their tails until they break or rubbing chilli peppers in their eyes. The survivors are often dismembered and skinned while still conscious. In India, even the most basic animal protection laws are ignored in the production of leather. Leather tanneries also wreak havoc on the environment, and pollution from tanneries has been linked to cancer, respiratory infections and other illnesses in humans.

“Dead skin is worse than a fashion faux pas”, says PETA’s Aditya Katdare. “With all the stylish and comfortable natural fibres – including cotton, jute and satin – and an amazing array of synthetics available, there’s no excuse to buy or wear the skins of tormented animals.”

Synthetic leather and other animal-friendly options are available at nearly all major shoe and clothing shops.

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