The website clips will be delivered across Indiatimes portals as well as via Perform’s embeddable sports VOD platform ePlayer. The advertising inventory will be sold by both parties. For mobile, the clips and related content will be available on the Indiatimes 58888 mobile site exclusively as well as via a range of Indiatimes branded mobile portals on telecom partners within India.
In August 2011, Times Internet reached over 24 million unique visitors whilst the mobile sites reached 20 million unique users.
According to the Telecom Regulatory Authority, India had 851 million mobile phone subscribers at the end of June 2011 and the country has the third highest number of global internet users as of December 2010 according to the ITU.
Rishi Khiani, CEO, Times Internet Limited, commented: “Given the growing popularity of football, especially EPL, in India, this is a strategic content partnership for us. Couple this with the growth of fans accessing sport via connected devices and our reach in the Indian market, we are poised to capitalize on these trends whilst simultaneously providing our readers and advertising partners with exciting new sport content.”
Oliver Slipper, Joint-CEO of Perform added: “The Indian market provides a hugely exciting opportunity and we are delighted to be partnering with such an influential publisher. As we are seeing in other markets, as networks improve and devices become more widely adopted, accessing sport video becomes the norm and with this comes commercialization opportunities which we are well placed to take advantage of.”