Surf & Fish Internet solutions has appointed PerceptKnorigin, the digital arm of Percept Holdings, as its online agency to promote nobrokerage.in. The website focuses on real estate domain and directly connects Property Owners, buyers and tenants thereby eliminating payment of brokerage. This service model offers an absolutely unique proposition – it eliminates brokerage payment of 2% of transaction value one month rentals.
With a simple user interface the site helps users post & subscribe for a nominal fee of Rs 10 day. “Direct-Connect” will be theme of the campaign and On-line Search, Display & e-virals will be the key channels for the promotion strategy. The target group for the campaigns comprises of internet savvy users, NRIs and people living in Indian metros and upcoming two tier cities.
Said Viraj Malik, MD, PerceptKnorigin, “PerceptKnorigin will be working on on-line communication strategy for nobrokerage.in to increase its brand awareness and enhance the conversion ratio. We are excited with the prospects, as the website offers significant value-add to the users especially in the real-estate industry where market is quite fragmented and unorganized. We expect the website to garner significant market-share shortly”.
The website is a pure-play customer portal and does not encourage brokers to post & subscribe. Also, the terms and conditions preclude payment of any brokerage. Mr Sudarshan User Experience Officer (UEO) of Surf & Fish Internet Solutions says that “As per consumer research estimates a significant percentage of users don’t really like to pay such hefty brokerages. nobrokerage.in precisely addresses that need and helps them save a lot of money”.
Says Parul Srivastava, Sales & Marketing, Surf & Fish Internet Solutions – “The business model is compelling. Posting & sub scri ption model has been chosen to bring seriousness to deal-making. Real owners look for real buyers/tenants and they are willing to pay nominal fee for access to information, as opposed to paying hefty brokerage. True success of the website lies in helping users acquire, sell or rent properties for no brokerage”.
Interestingly, the developer/builder community has evinced significant interest on the portal as the portal gets direct customer traffic and reduces their brokerage cost as well. Besides having advertisements from Tata Housing, Gera Developers, Rustomji, Maytas, Preeti Developers etc, the company is planning to expand its reach to tier- one developer segment such as DLF, Nitesh Estates etc.
Partnering of Surf & Fish Internet Solutions & Percept Knorigin offers a perfect blend of conceptual clarity and market reach.