Percept/H has bagged the creative duties for Celio*, a French fashion men’s ready-to-wear brand. Percept/H won the business in a multi-agency pitch.
Said Rajat Luthra, CEO, Celio* Future Fashion Ltd,”The Celio* brand is all about masculinity, seduction, openness, generosity and service. It stands out as accessible, affordable, borderless, urban, honest brand, offering good value for money. Latin inspired fashion, Celio*, also represents the virile, relaxed and sensual man.”
“We felt that the Percept/H team really understood the brand and showed all the qualities we were looking for in a partner. Together, we can achieve the success that Celio* has enjoyed internationally,” he added
Ajay Verma, Sr. Vice President Percept/H said, “We need to create a ‘pull’ factor to the stores so that Indians can experience this new Men’s French fashion brand. Apart from building awareness for Brand Celio*, the key task is to rapidly build foot falls.”
This win comes following a very successful 2008, when Percept/H bagged brands like Edelweiss, SBI Mutual fund, Kohinoor, One-square foot, MTNL, Yardley, Finesse, Victorinox, Everest Industries and Springwel to name a few.
Said, Prabhakar Mundkur, CEO, Percept/H, on the year gone by, “Our successful last year is a by-product of a fantastic young, energetic and a mature team on board.”
Celio* was founded in 1985 by Marc and Lauren Grosman. In the space of 20 years, it has become an essential brand in Men’s ready-to-wear and leader in its market. It operates through its 600 stores in 40 countries across 5 continents. Celio* specializes in Sports, Casuals and Business Wear. Celio* has partnered with Future Group in India.