Victorinox has appointed Percept/H for its integrated marketing campaign. Victorinox India has a challenge to do conceptual marketing in this nascent, yet high potential market. With this premises, Victorinox India has tied up with Percept/H, post a rigorous pitch process.
Victorinox is a traditional Swiss Company existing for over 100 years. Victorinox strives to offer the consumers from around the world functional and practical high quality products at affordable prices, giving their lives deeper meaning. The company represents high quality products inspired by the ingenuity of the Original Swiss Army Knife. The product category ranges from Pocket Multi-tools, Fine cutlery, Time- Pieces and Travel Gear. Victorinox India (P) Ltd. has an established network of 600 to 700 retailers in the country.
“We are very excited to get associated with this iconic brand. The team fully understands that Victorinox needs to grow rapidly and traditional marketing and advertising may not be the right way” explains Prabhakar Mundkur, CEO, Percept/H.
Percept has unparalleled 360-degree capabilities within its group, from media to talent management, from in-film integration to event management, from sports marketing to PR. And Victorinox will need all of it to fire. Confirming the development, Mr. Anish Goel Managing Director, Victorinox explains, “With Percept it was matching of both the passion and vision. We were looking at partners who can look long term and drive the marketing efforts towards a common goal. In Percept we saw true partners.”
“It’s a showcase account for us. It offers lots of possibilities to divergent thinking. The creative team is excited and looking forward to working on the brand,” says Dilip Marathe, Creative Head Mumbai, Percept/H, who will be working on the brand.
Percept/H, a 50:50 joint venture of Percept with Hakuhodo Inc., Japan, is the flagship advertising agency of Percept Limited. Percept/H is the brand custodian for their clients and ensures planning support and creative execution through innovative ideas and originative mediums. Percept/H is unique in its 360o offering of advertising, with the strong support of media, PR and entertainment services provided by the specialized companies of Percept Limited. It services various Indian and multinational brands in India. Percept/H is a Percept-Hakuhodo Company. With capitalized billings of about INR 1,600 crores (FY’08), Percept (entertainment, media and communications company), today, is at an enviable leadership position with a team of over 1,000 people and 62 offices across India and the Middle East.