Percept/H has won the advertising duties for Springwel Mattress. The annual advertising budget is expected to be in the range of Rs 8-10 crores. Springwel is India’s largest selling spring mattress. The brand is now expanding and enlarging its retail network by moving into Tier two cities and also creating exclusive retail outlets under the brand name ‘Springwel Planet Bliss’.
Commenting on the win, Sr. Vice President of Percept/H Delhi, Amitava Mitra said, “It’s truly an exciting account to win. The client has tremendous expectations from us and this puts an added responsibility on us to deliver great strategic and creative solutions and out-of-the-box ideas. The challenge is to produce advertising that is stunning, talked about, and works hard for the brand. It’ll truly be a challenge for our creative teams”
Speaking on the appointment of Percept/H as their advertising agency, Harinder Singh, Director, Springwel said, “Keeping in mind our growth and expansion plans we wanted an agency that had a national presence and the competence to provide communication solutions across all mediums. We were looking for an agency that would help take the brand to the next level; and Percept/H fulfilled all the criteria.”
Springwel is also the sole marketers for the US based TEMPUR mattresses. TEMPUR is a world leader and world renowned super luxury, super premium brand of mattresses. The marketing and communication for TEMPUR will be niche, specialized and will be targeting the top end customers.
Percept/H, a 50:50 joint venture of Percept with Hakuhodo Inc., Japan, is the flagship advertising agency of Percept Limited. Percept/H is the brand custodian for their clients and ensures planning support and creative execution through innovative ideas and originative mediums. Percept/H is unique in its 360o offering of advertising, with the strong support of media, PR and entertainment services provided by the specialized companies of Percept Limited. It services various Indian and multinational brands in India. Percept/H is a Percept-Hakuhodo Company. With capitalized billings of about INR 1,600 crores (FY’08), Percept (entertainment, media and communications company), today, is at an enviable leadership position with a team of over 1,000 people and 62 offices across India and the Middle East.