Percept Profile, the PR wing of Percept Advertising has associated IPREX, the worldwide corporation of independent public relations firms. The addition adds to IPREX’s Asia Pacific group, which also has offices in Hong Kong, Beijing, Shanghai, and other Asian cities.
Commenting on the association, Rahat Beri, Chief Operating Officer said, “We are extremely happy to become a member of IPREX, as it provides us with a global platform of our peers to exchange views and strategies. We believe that IPREX will add an important dimension to this strategic alliance and consider this association an important step in our global aspirations. We look forward to a long and successful relationship with IPREX”
Established in 1992, Percept Profile takes a 360-degree view of its client’s business’ to build a powerful and distinct communication program that resonates with the stakeholders who are critical to their success. Percept Profile adopts a “Multi-Focal Point Communication” method which uses a variety of PR tactics that communicate the right message to each of the target audiences. The emphasis is on meeting the business objectives rather than coverage alone. Percept Profile takes pride in mapping innovative PR programs that focus on tangible business results.
IPREX is a $200 million network of communication agencies, with 1,500 staff and 100 offices worldwide working across the spectrum of industry sectors and practice disciplines. Percept Profile’s vast industry experience spans the domains of Hospitality (Travel, Trade & Tourism), Telecom, Consultancy, FMCGs, Consumer Durables, Retail, Education, Banking & Finance, Services, Management consultants, Airlines & Express Courier, Information Technology, Viral Media & Portals / Vortals, Health Care, Apparel & Textile brands, Jewellery & Lifestyle products, Automobile, Fashion, Films & Music. It has branch offices in Delhi, Kolkata Chennai, Bangalore and Pune.
IPREX Asia Pacific President Peter Wilkinson (Wilkinson Group, Sydney) commented: “From experience we know that India is an important market for our clients so we are delighted to be able to boost our coverage there with Percept Profile. Rahat and her team have created one of India’s fastest-growing agencies and we are very impressed both with their ability to cover the sub-continent in depth and their engagement with international markets. They work equally professionally in highly-regulated markets such as finance and more creative arenas such as sports and music. They will be a great addition to our existing Indian partner Concept PR as we build a serious team in this dynamic market.”
Percept Profile’s list of clientele includes Alila Diwa Hotels & Resorts, Bridgestone, Karbonn Mobiles, Tupperware, Inorbit Malls, Luminous Power Technologies, Red Mango, Videocon and the 43rd International Film Festival of India.The agency also has its social media division called ‘Buzzinga’ which was launched in the year 2011. ‘Buzzinga’ is the Digital Media Agency that serves as a one stop shop for Brand’s Online Marketing.
The Percept Profile team comprises of professionals from various fields like management, finance, journalism and law, which gives the team a wider understanding of business scenarios. A consistent offering of high quality deliverables has helped Percept Profile to become one of the leading and fastest growing PR agencies in India.