Percept Profile bags Red Mango PR mandate

Percept Profile has bagged the PR mandate of the popular all natural non-fat frozen yoghurt brand – Red Mango. Red Mango, the frozen yogurt and smoothies’ chain in U.S.A, has already been established as a healthy food option in many countries. It offers 100% natural, non-fat & low fat, kosher and gluten-free frozen yogurts fortified with pro-biotic and is vying to create a niche for healthy food in the Indian food and beverage industry. Percept Profile will plan and execute a 360º PR activities for Red Mango, thus positioning it as the game-changer product offering in the Indian market.

On bagging the PR duties of Red Mango, Rahat Beri, COO, Percept Profile said, “It’s a matter of immense pleasure & pride that we will be associated with the India launch of Red Mango which is expanding its footprints in the field of Food and Beverage in the country. Adding a unique touch to product offerings, Red Mango caters to today’s diet conscious consumer who wants to eat well & stay well. We will definitely help Red Mango touch more consumers with our cutting edge PR activities and initiatives.”

Rahul Kumar, India Head, Red Mango said, “We are extremely happy to have Percept Profile on our board & it will positively have an effect on our growing Indian footprint. Keeping the track record of excellent performance in mind, we finalized Percept Profile as the agency which will help us in creating a positive awareness of the brand in the country.”

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