Percept Profile bags Asia Motor Works, DB Reality and Pan India Paryatan accounts

Asia Motor Works (AMW), India’s third largest manufacturer of heavy commercial vehicles holds special position in India’s transportation sector through innovative engineering and customer orientation. AMW is also the fastest growing truck brand in India with an annual volume growth of over 100% for the last three years. AMW has increased its presence in a competitive market place through its products and wide service network. The company has a widespread and growing dealer and service network across India with 113 dealerships and over 1,500 touch points. In addition AMW has a dominant presence in the fast growing Tipper segment. Its vehicles are the preferred choice in the mining, construction and infrastructure sectors.

DB Realty Limited, a leading real estate developer in India with a portfolio of 70 million sq. ft of carefully crafted prime property across 25 exclusive projects. DB Realty constantly seeks to design aesthetically striking residences, widely accredited with redefining luxury living in Mumbai, responding to changing needs and evolving lifestyles. These residential projects include a wide range of premium condominiums and duplexes across North and South Mumbai, built in partnership with best-in-class contractors and master architects.

Pan India Paryatan Pvt. Ltd. (PIPPL) is the entertainment arm of $2.5 million Essel Group and is the company holding EsselWorld – India’s Largest Amusement Park and Water Kingdom – Asia’s Largest Theme Water Park. Pioneers in the entertainment and leisure industry, over the years, these twin parks have entertained and enhanced the thrill quotient of millions and have been bestowed with distinction of being the favorite one-day picnic destination for the family and teenagers. PIPPL recently launched it’s first entertainment project in mall format – Freeze at Inorbit mall in Pune. With the launch of Freeze, Esselworld has forayed into smaller entertainment formats designed for mall format. Freeze is first ice-cool project spread across 5520 sq. feet. It mainly comprises of three elements-– an Ice-Skating Rink, snow-world and a cafeteria that serves coffee, beers and mocktails.

On bagging these accounts, Rahat Beri, COO- Percept Profile said, “We are confident that our association with Asia Motor Works, DB Reality and Pan India Paryatan will help them attain a clear strategic positioning along with higher brand visibility, brand salience and stronger corporate reputation. ”

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