Percept Pictures executed an exclusive 3-day live coverage of Sunburn Goa 2010, Asia’s Premier and World’s No. 9 Dance Music Festival. The coverage film was aired live on mtvindia.com consecutively for 27th, 28th and 29th of December, 2010 from 3:00 pm to 10:00pm.
Since its inception, for the very first time, Sunburn was shot extremely professionally and was streamed live internationally for 3 days by Percept Pictures. The live streaming was hosted on the internet as well as on mobile phones portal on all three days of this musical extravaganza. Besides the live shoot, Percept Pictures also created a ‘Goa Tourism Video’ as well as a unique ‘Lifestyle Capsule’ for PDM which included the complete Sunburn experience – right from the musical experience to the flea market, Sunburn Merchandise, a wide array of sporting activities such as rock climbing and volley ball, and the ‘After Dark Party’.
Commenting on the activity Priti Chawla, Chief Production Controller, Percept Pictures said, “Producing 18 hours of live content was a challenge on its own, but we overcame all the obstacles and it was a great experience working on this project. Going out on the Internet / Mobile Phones was a great idea as the digital medium is the future of communication and it will be our aim to go even larger on the production front next year.”
Added Danny Mamik, Creative Director, Sunburn (Live shoot & Capsule), “The main aim of the live coverage was to give the viewer a complete experience of Sunburn. Obviously the music and the crowd is what makes Sunburn what it is, but apart from that there is a whole lot more, like the flea markets, food courts, sporting activities etc. It is this experience that we have tried to showcase to the captive audience. Every year the number of people at Sunburn has increased. Hopefully after watching this, the numbers will escalate even more, and then I would say our job was well done.”
The Sunburn Goa 2010, 3-day shoot was carried out with the help of jimmy jib, 6 camera set and a crew of 50 people who worked round the clock to make this project a resounding success.