Percept Pictures AD Films has done it again! Within 8 hours, the AD Films team successfully completed six films for Siyaram’s campaign with cricketer Mahendra Singh Dhoni. Directed by renowned ad film maker and Bollywood director Raj Kaushal, the ad films were entirely conceptualized and executed by Percept Pictures AD Films. The shoot was conducted on Thursday, 3rd June, 2010, in a unique set up with six different sets.
One of the most reputed suiting brands in India, Siyaram’s prides itself on being synonymous with ‘being Indian’. With international reputation and caliber, M.S. Dhoni still has his roots firm in the Indian culture and heritage, making him the perfect brand ambassador for Siyaram’s campaign, ‘Coming home to Siyaram’s’.
The six 10 second ads portray M.S. Dhoni as a young, dynamic and highly successful man going places, but at the same time remaining true to his Indian values.IBD India (a Percept-Hakuhodo Company) has been appointed the creative agency for this campaign.